Evaluation Question 4

I used Zoho show!

Evaluation Question 3

Evaluation Question 2: Technologies

To answer this question I have made a video commentary.

This is the plan and script I used for the voiceover of my video commentary:

Script Plan

And here is the video:

Evaluation Question 1: Audience evaluation

I ran a focus group with 2 members of the target audience in order to gain some qualitative data.  This is the focus group:

I asked the two of them several questions about my music video, digipak and webpage. The first question I asked them was what worked well in the music video. I asked if they thought the music video was similar to other indie music videos and one of them said "it was similar where just a bunch of random stuff happened." This is useful because it tells me that I've succeeded in sticking to the conventions of indie music videos as it was recognisable. However, neither of them had seen too many indie music videos so that response may not be extremely valid. When I asked what worked well one of them said "in the video it told a story about the band." This is good because our initial research told us that our music video should have a clear narrative and this response shows that we did. The other said "I like how the digipak and website are all consistent. It's all black and white and it's got the same style." This response is helpful because it shows that I have achieved synergy between my webpage and digipak and he had picked up on this before I asked him the question about synergy which is even better. However, when I did ask him whether he thought they all linked he made a comment implying that only the digipak and webpage linked, but not the music video. This means that if I were going to do this again I would have to make sure that the music video also links to the digipak and the webpage and follows the same style of synergy. Another comment about the webpage was that "it's everything you'd expect from a real band" which is good because it shows that I've managed to successfully create a webpage for a band that the target audience can consider similar to other bands' webpages.