Logo

I have used a few things in the logo to reflect the ideals of the band as well as the conventions of indie music. Firstly, the word 'The' is an homage to a 1960s British band 'The Who' as it looks very similar to the 'The' in their logo. Since our band is a throwback to 1960s British bands I think the homage to 'The Who' will be a clear indicator as to the style and ideals of our band. Secondly, the black colour that has been used was directly influenced from my research into indie music as I found that the colour black was often used by indie bands. Thirdly, the compass has a denotation as well as a connotation. The denotation is that a compass is directly linked to the word 'Lost.' The connotation with the compass and the word 'Lost' is one of our band's ideals which is the idea of these young 18 year-old boys being at a point in there life where they are lost and confused. This also links with our band's target audience because the target audience are 18 year-old boys who will also be at this point in life.