http://www.thestrokes.com/us
The background colour of The Strokes' website is black which is similar to a lot of Indie bands (e.g. Interpol) and therefore the target audience will be familiar with it and will show that they are an Indie band.
The font type is very simple and has been done that way to create ease for the user. They also used white text on a black background to help with this and to make the text easy to read. They have also been neatly and simply placed in the middle of the page to increase usability.
The button in the top right corner is the bands logo and has been designed to clearly stand out so straight away the audience will know what the website is. Also, the design of the logo makes them look like an old-styled glamourous band (designed like old-fashoined American diners) which is rather different. Indie bands always use quirks.
The only image on the front page is a hero shot of the band performing. This is a form of mode of address as this gives the user a quick feel for the band because they can see the instruments that they use, the costumes that they wear and just the overall feel of the band.
The primary target audience for this band would be the reformer. This is because the website focuses more on the band and the music itself rather than glamour and fame.
There isn't a lot of body copy on this website because the primary target audience are more likely to get into the band by listening to their music rather than reading about them. However, there is a 'read more' button for fans that are interested in reading about them.
The band has a store button for there website, but as well as, this they are also advertising their latest album on the left side of every landing page.
The background colour of The Strokes' website is black which is similar to a lot of Indie bands (e.g. Interpol) and therefore the target audience will be familiar with it and will show that they are an Indie band.
The primary target audience for this band would be the reformer. This is because the website focuses more on the band and the music itself rather than glamour and fame.
There isn't a lot of body copy on this website because the primary target audience are more likely to get into the band by listening to their music rather than reading about them. However, there is a 'read more' button for fans that are interested in reading about them.
The website also has convergence because you can use your Facebook or Twitter account to sign up for The Strokes' website.
One of the landing pages on the website is a community page. This allows fans to share their thoughts and feelings about the band and provides good publicity to the band.
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